Amazon Brand Registry

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Amazon Brand Registry provides a way to protect your intellectual property and create an accurate and trusted experience for customers on Amazon.  To enroll for Amazon brand registry in Europe, you should have a registered trademark under which you are selling your products.

 

Obtaining trademark protection in Europe is relatively straightforward and can be quite low cost.  The UK, German and EU trademark offices will grant your trademark application in just a few months, assuming there is no opposition to registration.

 

We can help you with your trademark applications in Europe by offering a one stop service provider for fixed fee German, French, UK and EU trademarks.  As part of our low fixed fee, we will also conduct a search of your trademark to assess viability of your application and to reduce the chances of oppositions, which will significantly delay your Amazon brand registry process.

 

To be eligible for Amazon Brand Registry, your brand must have an active registered trade mark in each country where you wish to enroll.  If you sell in the five key Amazon markets in Europe (Italy, Spain, France, UK and Germany), the most cost effective route is to apply for an EU trademark and a UK trademark.  Assuming 1 class the official fees are 170 GBP for the UK and 850 EUR for the EU trademark.

 

The trade mark owner must enroll the brand (corresponding to the registered trademark).  To enroll a brand, you will need to provide the following information:

Your brand name that has an active registered trade mark.

The associated government-registered trade mark number.

A list of product categories (e.g., apparel, sporting goods, electronics) in which your brand should be listed.

A list of countries where your brand’s products are manufactured and distributed.

 

After you’ve submitted this information, Amazon will attempt to get in touch with the contact associated with the registered trade mark that you provided in your application.  Assuming you have filed your European trademark with Valet Patent Services, LLP, we will immediately forward to you the verification code sent by Amazon.  You are then required send this verification code back to Amazon to complete the enrolment process.

 

Amazon brand registry offers a number of potential advantages for your Amazon store.  Valet Patent Services, LLP is here to help you to quickly and inexpensively obtain trademark protection for you in Europe and to support you in the verification process during enrollment.

 

Please do not hesitate to contact us if you require any information on applying for trademarks, any IP related issues on Amazon (e.g. take-downs or appeals) or if you would like support during the Amazon brand registry process.

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